Privacy policy

 

Florentino Colección S.L.

Last updated: 22 January 2026

This Privacy Policy explains how Florentino Colección S.L. (“Florentino”, “we”, “us” or “our”) collects, uses and protects personal data of users who visit and purchase through this online store operated via the Shopify platform (the “Services”).

By accessing and using our Services, you confirm that you have read and understood this Privacy Policy.

1. Data controller

Florentino Colección S.L.
Pol. Ind. Lalín 2000, C/B, 30-34
36500 Lalín (Pontevedra), Spain
Email: tienda.online@florentino.com

Florentino Colección S.L. is the data controller for the personal data processed through the Services.

2. Applicable law

The processing of personal data is governed by:

  • Regulation (EU) 2016/679 (GDPR)

  • Organic Law 3/2018 on Personal Data Protection and Digital Rights (LOPDGDD)

  • Spanish Law on Information Society Services and Electronic Commerce (LSSI-CE)

3. Personal data we collect

Depending on your interaction with the store, we may collect the following categories of personal data:

  • Identification and contact data: name, surname, billing and shipping address, email, phone number.

  • Purchase and transaction data: products purchased, returns, exchanges, order history.

  • Payment data: processed by secure payment providers (we do not store full card details).

  • Account data: username, password and preferences.

  • Marketing data: newsletter subscriptions, email and SMS marketing communications.

  • Technical and browsing data: IP address, browser, device, cookies and similar technologies.

  • Communications: messages sent to customer service.

4. Purposes and legal basis for processing

We process your personal data for the following purposes and legal bases:

a) Performance of a contract

  • Managing orders, payments, shipping, returns and exchanges.

  • Creating and managing your user account.

  • Customer support.

b) Compliance with legal obligations

  • Accounting, invoicing and tax obligations.

  • Compliance with authorities’ requests.

c) User consent

  • Sending marketing communications by email and SMS.

  • Newsletter subscription.

  • Use of non-essential cookies.

d) Legitimate interests

  • Improving user experience.

  • Fraud prevention.

  • Statistical analysis of website usage.

5. Marketing, email and SMS

With your express consent, Florentino may send:

  • Marketing communications by email

  • Promotional SMS

  • Information about new releases, promotions, sales and events

These communications are managed through Klaviyo, as our email and SMS marketing platform.

You can unsubscribe at any time:

6. Disclosure of personal data to third parties

Your data may be shared with third parties only when necessary to provide the Services, including:

  • Shopify, as the e-commerce platform.

  • Payment providers and financial institutions.

  • Shipping and logistics companies.

  • Technology and marketing providers (including Klaviyo).

  • Public authorities where legally required.

We do not sell your personal data to third parties.

7. International transfers

Some providers (such as Shopify or Klaviyo) may be located outside the European Economic Area (EEA).

In such cases, Florentino ensures that:

  • Standard Contractual Clauses (SCCs) approved by the European Commission are used, or

  • The destination country offers an adequate level of protection recognised by the EU.

8. Cookies

We use first and third-party cookies to:

  • Ensure the technical operation of the website

  • Analyse browsing behaviour

  • Personalise content and marketing

You can find full information in our Cookie Policy, available on the website.

9. Data retention

Personal data will be retained:

  • While a commercial relationship exists

  • While you have not withdrawn consent

  • For the legally required retention periods

10. Your rights

You may exercise the following rights:

  • Access

  • Rectification

  • Erasure

  • Restriction of processing

  • Objection

  • Data portability

  • Withdrawal of consent

To exercise your rights, you can write to:
📩 tienda.online@florentino.com

You also have the right to lodge a complaint with the Spanish Data Protection Agency (AEPD).

11. Minors

Our Services are not directed at persons under 16 years old. We do not knowingly collect personal data from minors.

12. Security of personal data

We apply appropriate technical and organisational measures to protect personal data, although no system is completely infallible.

13. Changes to this policy

Florentino reserves the right to update this Privacy Policy to reflect legal or technical changes. The latest version will always be available on the website.